Having your own website is essential, especially if you want to compete in the modern business landscape. According to a recent study, there are more than 1 billion websites currently active on the Internet. Of course, not all of these are accessible through ordinary means; most websites are present on the Dark Web, which can only be accessed by using secondary tactics like Tor or other browsers. A website is simply an online platform through which visitors can find out information about your brand or business. You can use the website to voice your opinions, sell your products, or simply provide a platform where people can discuss opinions about particular topics.
However, keeping your website active is not as easy as it looks. In most cases, your website will see a bit of a surge in traffic during the beginning, and it will die down after a while. However, there are a few tips and tricks that you can use in order to improve the presentation of your website, which will ultimately attract more users. Website development in Melbourne is usually offered by a number of different companies. However, before you approach any web development company, there are a few important factors that you must take into account.
Have a Professional Logo
The importance of a professional logo cannot be undermined. It’s imperative that you put up a decent, well-designed logo on your website and link it back to your home page. Almost any major website that attracts more traffic has their logo on one side of the page. Even social networks, such as Facebook and Twitter, which are usually quite active, feature a fixed logo on the top right or left hand side of the page. Having a logo on one side makes a huge difference. It’s considered to be a type of subconscious branding technique and it can go a long way towards improving your site’s traffic.
One of the key essentials of a sustainable web design is to make navigation as easy as possible. The key aim is to keep users on the website for as long as possible. Intuitive navigation basically means to provide secondary options for users to switch to different articles or links within the page. If you make navigation too confusing, users won’t want to spend too much time trying to find the link that they require. If your website is clunky and difficult to navigate, users will quickly flee from your page.
Remove the Clutter
Take a long, hard look at your website and then determine the sheer amount of useless clutter that you have on the page. Most websites generate money through ads. However, if you are cluttering the whole page with ads, it won’t be long before the amount of traffic on your page takes a dip. Instead, make sure that you place the ads strategically on your website and be sure to use images and videos carefully. Overloading a site with images will not only force the page to take longer to load, but it also won’t deliver anything of value to the end user.