How to Use Instagram Stories to Promote Your Business

One of the features of Instagram that lures people to use this social media platform is the Instagram stories. An instant hit, the Instagram stories have more than 300 million monthly active users all across the globe. Instagram stories provide a unique and interactive opportunity to the people where they can share small videos, pictures, or even texts that last for 24 hours on the social media platform.

Apart from being a great hit among the people, Instagram stories have also provided a great opportunity for socially-engaged businesses to promote their brand. Not only these stories help in gaining more followers but they also help businesses build a good customer base that’s loyal. This helps in generating leads and boosting the sales of your business.

You might now ask How to Get Instagram Famous using these Instagram stories. Well, to get successful in reaching to the people through stories, you need gripping original content that would lure people towards your business.

Here are some of the great ideas that you can implement in your Instagram stories to promote your business and reach a larger audience base with your business’s Instagram account:

Show your products and services

This is probably the most obvious thing that you need to do, to reach the people and promote your business. Create small stories related to the products and services that your business provides and use appropriate hashtags in the stories as well. Get creative and make sure that the stories are interactive and quirky so that people see it.

Give teasers of the new products

Are you launching a new product soon? If yes, you can use the Instagram stories to tease them and let the followers get curious about the product that you’re going to launch. Make sure you keep it quirky and give away puzzling details about the product to make the audience interested and curious in knowing what’s coming up. Stories like these are also shared by people, which add to your Instagram popularity.

Show behind the scenes

You might be surprised to know how keen people are when it comes to peeping behind the closed doors. You can use this to your advantage and give out glimpses of what goes behind the scenes in your business. You can make stories of your office space, the production facility of your products, the meetings, and several other things that might get your audience intrigues in knowing more about the brand.

Announce offers

People are always on the lookout for offers on various products and services. You can use the Instagram stories feature to make people aware of the offers that you provide on your products or services. All you need to do is design a banner or a small video describing the offers and post them on Instagram as a story. Use proper hashtags in the story and you are good to go. This will help you reach a large audience base and will also help you gain followers.

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